Marketron Expands Deal with Saga Communications

RADIO ONLINE | Monday, June 10, 2013

Marketron has expanded its partnership with Michigan-based broadcaster Saga Communications. In addition to extending the existing partnership between Marketron and Saga, covering 99 radio stations in Saga's 23 markets, the new agreement calls for Marketron to provide additional services. This includes Marketron's Insight reporting product, which enables companies to manage and access critical data.

Proof of Performance, which allows radio stations to send advertisers and agencies spot time schedules and other information on a scheduled basis so they can make better buying decisions is also included. Additionally, under the deal, Saga will utilize Network Connect, a system for automating network order processing designed to help traffic managers streamline their workflow.

"Marketron's team delivers incredible value for our company, which helps strengthen our business relationship. We are enthused about our renewed commitment to run our business on Marketron solutions, and look forward to deploying new Marketron products at the station level," said Saga CFO Sam Bush.

"Saga Communications first came to us for our mobile offerings and saw a meaningful outcome. We are proud of the work we've done and will continue to use our services to increase their user engagement across all platforms," said Marketron President/CEO Jeff Haley.

In addition to the renewed agreement to use Marketron's radio traffic products and add-on services, Saga will continue to use Marketron Mobile to power their mobile advertising campaigns. In 2012, Saga worked with Marketron Mobile for its "Saga Collective Texting Contest." Overall total text club membership increased 45% during the the period.