Univision Launches Uforia Music App for iOS
Univision Communications has announced the launch of the Uforia music app, currently available for download on iOS. The Uforia app offers U.S. Hispanic's most popular live radio stations, a selection of Latin genres, exclusive digital channels and a custom radio offering with more than 20 million songs. Launched last quarter, the Uforia music service aligns the company's music efforts under one umbrella.
As part of its strategy, the Uforia music service includes worldwide premieres on TV, radio and digital, by both established artists (from Prince Royce to Vicente Fernandez and Marc Anthony), and developing artists (from Ariana Grande to Becky G and Jessica Sanchez). Uforia leverages the size and scale of Univision's media platforms, by offering the a lineup of entertainment to Hispanic America.
"Our digital growth over the last 6 months has been staggering, we just recently climbed to the #10 streaming position per the Triton Ranker, and we are really just getting started," said Univision Radio President Jose Valle. "This new app helps us to create multi-platform integrated marketing solutions for our ad partners, to stay connected and activate our audiences throughout the day."
Univision Radio Executive VP Evan Harrison added, "We beta tested the new features over the past few months, and we took the time to see what resonates. The response has been phenomenal, fans are coming back daily, and they are going deep -- our exclusive Cumbia and Alternative regional stations rank among the top 10 most listened to and our curation element appears to be the real difference maker."
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RADIO ONLINE | Wednesday, July 17, 2013 | 2:16pm CT
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