Jelli Launches First Programmatic Radio Ad Platform

RADIO ONLINE | Thursday, January 30, 2014

Jelli formally launched RadioSpot on Thursday, its programmatic advertising platform for the broadcast advertising industry. RadioSpot is designed to streamline the buying and running of radio ads and is now automating 4 billion radio ads on more than 350 broadcast radio stations in 128 cities. Jelli says the platform is a hassle-free way for marketers to move into programmatic buying, as well as helping to unlock new revenue opportunities for the radio industry.

"With almost four trillion radio ads delivered every year, radio is one of the largest advertising mediums, similar in scale to digital display advertising. However, unlike digital, radio has not seen the same investment in ad-tech innovation to buy, manage and serve these ads," said Jelli co-founder/CEO Mike Dougherty. "We've worked for nearly five years to introduce technology that helps terrestrial radio become a 21st century medium, leading to RadioSpot, a totally new release of our platform that gives radio stations, networks and advertisers the easiest and fastest way to buy and run ads."

Jelli's patented RadioSpot technology increases efficiency, accountability and transparency for the broadcast radio advertising process, instantly serving ads on stations across the country. This, Jelli say, leads to fewer errors, lower costs, better insights and higher revenue and cash flow. RadioSpot is integrated with advanced buying and planning tools and supports all major third-party broadcast traffic systems.

Additionally, Jelli's new campaign dashboard called RadioDash provides stations, networks and advertisers detailed insights for ad campaigns in real-time and instant validation of spots running on broadcast radio. The real-time web application dashboard delivers essential data such as when commercials ran and what markets the ads played in, and gives dashboard users the ability to listen to playback on every station. Users also have the ability to export data for easy integration and analysis to increase return on investment and speed payments.

"Technologies like Jelli will enable radio to strengthen its position with national advertisers at a time of increasing competition from digital media where data retrieval is an increasingly critical part of media selection," said OMD U.S. Director of National Radio Investment Natalie Swed Stone.

Sun Broadcast Group CEO Jason Bailey commented, "Jelli brings radio into the 21st century and solves many issues that have held back network radio. RadioSpot allows us to tap into new programmatic ad dollars, which are already a major part of the digital advertising marketplace."