Advertisement |
Mark Fratrik Promoted to Senior VP at BIA/Kelsey
RADIO ONLINE | Wednesday, February 19, 2014 |
BIA/Kelsey promotes Mark Fratrik Ph.D. to Senior VP. Since joining the company in 2001 as a media economist, Fratrik has been a leader in the firm's research and forecasting initiatives on the local media market, including the recent growth of online, digital and mobile. Prior to joining BIA/Kelsey, Fratrik served as a VP/Economist at the National Association of Broadcasters. Before joining NAB, he worked for the Federal Trade Commission in the Bureau of Economics.
Fratrik developed BIA/Kelsey's Media Ad View forecasts that track local advertising by media and business category. This analysis has expanded the firm's coverage of ad spending within local markets and the shift to online. Fratrik is also the author of BIA/Kelsey's Investing In publication series, which includes quarterly market reports on radio and television, as well as the company's State-of-the-Industry Radio and State-of-the-Industry Television reports.
"Mark has played an integral role in the growth and expansion of our company, adding to the trust we have forged as advisors to media companies large and small," said BIA/Kelsey founder and CEO Tom Buono. "He has a tremendous understanding of the media industry and how technologies and trends affect revenue. His insights and understanding bring our data and analytics to life so people can act on the information we provide. That skill is highly valued by our clients."
Advertisement |
Latest Radio Stories
NAB Inks Extension with Curtis LeGeyt Through 2029 |
Audacy Launches Audacy Sports Ahead of NFL Draft |
Max Media of Hampton Roads Elevates Jay West to OM |
Advertisement |
iHeartMedia, Deep Blue Launch Women's Sports Audio Network |
Broadcast VOICES Act Introduced in U.S. House, Senate |
Jesse Kelly Renews Long-Term Deal with Premiere Networks |