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Jelli Debuts Spotplan Programmatic Buying Platform
RADIO ONLINE | Wednesday, March 12, 2014 |
Jelli launches SpotPlan, a programmatic buying platform for radio advertising. In addition, the company announced the availability of demand and supply-side APIs to enable third-party buying and selling software to tap directly into Jelli's ad platform. SpotPlan gives media buyers and planners the ability to analyze audience goals and plan radio campaigns dynamically, via a web-based application.
"SpotPlan disrupts how network radio has operated for decades, replacing inflexible network 'vehicles' and antiquated spreadsheets and email-driven processes. Media buyers can now target audiences with SpotPlan and its powerful data-driven tools, buy optimized plans with dynamically generated lineups, and run ads automatically nationwide," said Jelli co-founder/CEO Mike Dougherty. "The availability of our new ad platform APIs will allow broadcasters, networks and advertisers to more easily move into programmatic advertising by allowing existing third-party systems to directly interoperate with our platform."
SpotPlan automates processes that are historically e-mail or spreadsheet-based, and integrates with Jelli's RadioSpot radio ad server, enabling end-to-end automation of buying, running and reporting of radio ad campaigns.
Jelli also announced the availability of its API program. The new APIs give Jelli's partners the ability to integrate their enterprise-class media buying and traffic systems with Jelli's programmatic advertising platform. This will provide customers the power to buy and sell through RadioSpot from their in-house systems.
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