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Marketron, Jelli Partner for Programmatic Revenue
RADIO ONLINE | Wednesday, April 2, 2014 |
Marketron and Jelli have announced the planned integration of the Jelli RadioSpot Ad Server with Marketron's Mediascape open platform. The strategic partnership will allow stations to manage the sale of inventory directly to programmatic buyers from within the Marketron's interface. As part of the agreement, Marketron will license Jelli's RadioSpot Supply API to enable the Mediascape open platform to programmatically price, package and sell inventory through RadioSpot.
The integration marks the first time a programmatic platform for broadcast radio advertising has been directly connected via APIs to a radio traffic system, accessible through a web-based open platform. By pairing the real-time ad serving and reporting capabilities of the RadioSpot Ad Server with the Mediascape platform, Jelli and Marketron are creating a supply-side platform that will ultimately increase revenue opportunities for stations by making it easier for advertisers to buy and run ads.
"Marketron has a long history of first moves in media software and we are very proud to offer this first to our customers," said Marketron President/CEO Jeff Haley. "Making radio ads easier to buy is an important milestone for the industry, and we are very pleased to partner with Jelli and make that happen for our customers."
"Jelli's RadioSpot transforms the network radio market giving broadcasters the tools to better compete in today's ad marketplace," added Jelli co-founder/CEO Mike Dougherty. "With marketers moving so quickly to programmatic buying, the opportunity to partner with Marketron ensures that radio will be included in the planning mix for this new generation of ad buyers."
The new service from Marketron and Jelli will be available in Fall 2014.
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