Rdio Inks Joint Venture with Grupo Bandeirantes

RADIO ONLINE | Wednesday, April 16, 2014

Rdio and Grupo Bandeirantes have announced a joint venture and strategic partnership for marketing, distribution, content and promotions that will significantly expand Rdio's presence in Brazil. This combination of the Rdio music service with the reach of Grupo Bandeirantes provides music fans in Brazil with a global and Brazilian digital music service. Brazil is Rdio's third largest market and one of its fastest growing.

This announcement is the latest in a series of similar strategic local partnerships around the world, designed to create a richer and localized experience that accelerates new user registrations, active listeners and subscribers for Rdio's music streaming services.

"This partnership is a major innovation in music distribution in Brazil," said Grupo Bandeirantes VP/Business Subscription Antonino Ruggiero. "Streaming music is a reality that will revolutionize the way we listen to and share music."

"As we have said publicly before, global expansion and localized customer experiences are key focuses for Rdio. Brazil is one of the most dynamic countries in the world with a vibrant music culture. In fact, Sao Paulo and Rio de Janeiro are among the top cities for Rdio users in the world," added CEO Anthony Bay. "We've had success in establishing a unique customer value proposition with our partners in other territories, and this partnership allows us to create a more diverse, all-encompassing listening experience in Brazil that travels from radio to TV to online to mobile."

Under this deal, Grupo Bandeirantes' various properties will expand their digital music presence using the Rdio platform, and will develop content promotions that cross from on-air radio to streaming. The alliance will also involve media support for Rdio from Metro Newspapers, through an on-going integration with Band.com.br, media placement in out-of-home properties and across Grupo affiliated TV programs.