iHeartRadio Connects to New Subaru Dashboards

RADIO ONLINE | Thursday, April 17, 2014

Clear Channel Media and Entertainment today announced that iHeartRadio will be available in Subaru's new STARLINK infotainment systems available for demo beginning Friday at the New York Auto Show. This newest addition to iHeartRadio's portfolio of connected car apps further emphasizes Clear Channel's focus on extending the car radio experience to even more listeners across the country.

Through the integration, Subaru drivers will be able to listen to iHeartRadio's library of 1,500+ live radio stations, catalog of 450,000+ artists and 18 million songs to create Custom Stations right from the dashboard. iHeartRadio for Subaru will include safety-minded features to help minimize driver distraction with a simple interface designed to provide seamless access to the iHeartRadio digital service in-vehicle. Additional features for Subaru drivers include access to their saved Favorites, the ability to Thumbs up/Thumbs down songs to create a more personalized experience, scan Live Radio stations to foster music discovery and tune into iHeartRadio's Shows & Personalities feature which offers on-demand news, celebrity and entertainment talk show content. As with all device integrations, iHeartRadio's app is completely free, with no subscription required.

"Driving and listening to the radio go hand-in-hand. Radio is America's companion, a trusted friend that keeps you company every time you turn the car on," said Brian Lakamp, President of Digital, Clear Channel Media and Entertainment. "New technologies like Subaru's STARLINK enables us to extend the iHeartRadio experience beyond just towers and transmitters allowing listeners to access all their favorite radio stations across the country, regardless of where they drive."

"We are thrilled to have iHeartRadio as our first content partner for the STARLINK cloud service application," said David Sullivan, Marketing Strategy & Launch Manager, Subaru of America. "The award winning service brings a huge amount of programming and custom content to Subaru vehicles with a great easy-to-use interface."