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Cumulus Announces Multi-Platform News Service
RADIO ONLINE | Thursday, July 31, 2014 |
Cumulus announces a new Westwood One news service powered by CNN's worldwide newsgathering resources. The new service will offer radio stations nationwide access to broadcast, breaking news, wire service and digital content provided by CNN for use on the air and on their websites. The service will, for the first time, enable local stations to broadcast the latest national and international news acquired by CNN but branded with their own call letters and station slogans.
Powered by CNN's worldwide newsgathering resources and produced for local stations by the veteran news team at Westwood One, the news segments will fit seamlessly into stations' formats and Cumulus says will encourage more stations to air news content. As an example of how the new "white label" news format will sound on the air, Country format stations operating under the NASH brand created by Cumulus will introduce "NASH News" segments.
"Our affiliates and advertising partners know they can count on us for news and information products that reflect how people today consume content through various platforms, and this exclusive access to CNN's newsgathering will ensure we can provide stations nationwide an unmatched array of news formats," said Cumulus CEO Lew Dickey.
"People that are serious about the business of news are in business with CNN," said Ed Stephen, Senior Vice President and General Manager for CNN Newsource. "We look forward to helping Cumulus build a world-class radio news service."
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