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Salem Adds StreamGuys Player for WFHM/Cleveland


Salem Communications of Northeast Ohio has transitioned its live online stream for Christian CHR WFHM-FM (95.5 The Fish)/Cleveland to StreamGuys' multimedia player. Newly branded as SGplayer, the interactive player supports all popular mobile devices in alignment with HTML5, a significant upgrade from the previous CDN's player, which was only compatible with desktop devices.

Salem's primary motivation for the switch was StreamGuys' ad insertion capability. StreamGuys has long supported dynamic ad insertions in the form of audio pre-rolls, mid-rolls and post-rolls, as well as single-client video insertions. The latest incarnation of SGplayer supports video pre-rolls for multiple advertisers -- a key requirement set forth by 95.5 The Fish.

SGplayer's interface rotates a series of ads, serving each unique visitor with a sponsor's message. The player displays a static companion banner associated with the ad following its conclusion on the right side of the player. This detail remains visible for the visitor's duration alongside artist and title information, album art, purchase links, social media icons, and other metadata related to the live music stream.

"The transition to StreamGuys quickly solved the problems we faced with buffering issues and signal drops across a variety of mobile devices," said Salem GM Mark Jaycox. "A large majority of internet radio streaming is moving to mobile devices. It was critical to get that under control before we significantly damaged our mobile initiative.

"As important as it was to improve our mobile reach, it was just as important to move our video pre-roll offerings to the next level as we have been very aggressive at selling that inventory," added Jaycox. "StreamGuys pulled its engineering team together to enhance its player, and did some groundbreaking work."

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