''The Beast 980'' Set to Launch in Los Angeles

RADIO ONLINE | Thursday, September 18, 2014

KFWB-AM/Los Angeles will officially debut its new all Sports format as "The Beast 980" on September 22, with a mix of original programming focusing on the L.A. sports scene, highlighted by the only local sports program during the morning commute. The Beast 980 continues as the flagship of the Los Angeles Clippers, while carrying a full slate of NFL action including Sunday, Monday and Thursday evening games, NCAA football and basketball play-by-play, "Trojans Live," a weekly look at USC athletics, and frequent sports updates from Ted Sobel and Amy Bender.

Offering local sports fans an alternative to syndicated morning programming, former L.A. Clippers and UCLA star Marques Johnson will team up with broadcast personality Jeanne Zelasko to co-host a live sports/talk program originating from Los Angeles. Airing weekdays from 5:30-9am, the show will feature the longtime voice of the Clippers Ralph Lawler and other notable insiders.

The Beast 980's weekday lineup will continue with The Jim Rome Show airing live from Orange County from 9am-noon, the Dean of L.A. Sports Fred Roggin from 12-3pm, the new tandem of ex-NFL player George Wrighster and veteran radio/TV host and journalist Brett Winterble from 3-7pm, "L.A. Sports Today" from 7-9pm and Doug Gottlieb from 9-11pm.