Gary Begin Writes New Radio Programming Book
| RADIO ONLINE | Wednesday, October 1, 2014 |
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Sound Advantage Media radio programming consultant Gary Begin has written a book on radio programming & branding titled "Proper Radio Programming & Branding in the New Millennium." The book will be published by Library Tales Publishing of New York and will become available just after the first of the year. Begin says the book possesses a strong "branding" element and offers techniques, advice & lessons on how to build original compelling programming.
It also offers effective means to promote a station, increase sales and grow audiences in an increasing digital world. The book will be available as a softcover, e-book and audiobook.
Gary Begin, the founder/President of Sound Advantage Media, is a 30-year programming veteran. Begin's programming and on-air experiences have included markets such as Tampa and Sarasota FL, Providence, Saginaw MI, Hagerstown MD, Columbus GA and Portland & Waterville, ME.
