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LDR Announces New TopicPulse Partnerships
RADIO ONLINE | Tuesday, October 21, 2014 |
LDR Interactive announces that TopicPulse Social Media Monitoring System has launched new partnerships with Hubbard Broadcasting's WTOP-FM/Washington, DC and E.W. Scripps Television. TopicPulse is a real-time social media monitoring system for newsrooms and content producers, that scans social media including Twitter and Facebook, local message boards, and news sources to track trending topics in a local market.
WTOP-FM partnered with LDR Interactive to bring TopicPulse to its "glass enclosed nerve center newsroom" to track the social media engagement within the beltway. "TopicPulse has been a difference-maker and smart addition to our newsroom toolkit. The more information we have to track what our audience is interested in, the greater the opportunity is to better serve their needs, and TopicPulse helps us get there," said WTOP-FM and Federal News Radio Senior VP/General Manager Joel Oxley.
"We've been quietly deploying TopicPulse in major markets across the U.S. this year," added LDR Interactive CEO Daniel Anstandig and Creator of TopicPulse. "Whether you are creating content for a national TV show or a local market radio morning show, TopicPulse provides the real-time insights that on-air talent and producers need in an instant. It's a secret weapon for content producers."
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