SBS Appoints Eric Garcia as Radio Revenue Chief

RADIO ONLINE | Tuesday, October 21, 2014

Spanish Broadcasting System appoints Eric Garcia as Revenue Chief of its radio division and General Manager of its New York cluster. He'll be responsible for the management and oversight of Local and National Radio Divisions and Event Sponsorships areas as well as the overall impact of Station Operating Income. Garcia has been with SBS since 2004. Previously, he was VP/Sales for WSKQ-FM (Mega 97.9) and WPAT-FM (Amor 93.1)/New York.

"My appointment of Eric Garcia to a senior leadership role in SBS, represents complete confidence that he will do an excellent job," stated COO Albert Rodriguez. "Eric Garcia has demonstrated a capacity for leadership and management skills in improving New York's station performance. We are asking him to extend those abilities to our other Radio markets, please join me in welcoming Eric to his new position."

Garcia began his radio career at radio sales at McGavren Guild Media before joining Spanish Broadcasting System (SBS) in 2004. He's a graduate of Long Island University with a Degree in Marketing & Management and a Queens, New York, native.

"I am extremely excited for this opportunity. I will be able to work alongside the best operators in the business across our SBS markets, and together, grow the dynamics of the overall SBS portfolio. As with any close family, I look forward to working together with each market, and use our current relentless drive to grow SBS shares in every market," added Garcia.