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iHeartMedia, Diet Coke & Taylor Swift Join Forces


iHeartMedia and Diet Coke to Launch New Taylor Swift Album Three giants in their respective industries are teaming up for an unprecedented radio cross promotion. iHeartMedia, Diet Coke and Taylor Swift are joining forces to celebrate the release of Swift's highly anticipated, fifth studio album, 1989, on October 27. Together, Swift and Diet Coke will take over every Premiere Networks-syndicated CHR show and its digital platforms during the week of Taylor's album launch.

Swift will kick-off the week by guest-hosting American Top 40 on October 25 and 26 and being featured on Direct From Hollywood with Ryan Seacrest on October 27. She will also appear as a special guest during On with Mario Lopez on October 29. On October 30, Diet Coke will present Swift co-hosting On Air with Ryan Seacrest for the show's entire four-hour broadcast live from New York City, sharing exclusive details about 1989. This will be the first time an artist co-hosts the entire radio program, as well as the first time the full show is presented by a single brand. To bring fans closer to the experience, Diet Coke is hosting the Ultimate 1989 Fan Party LIVE from iHeartRadio's NYC studios during the broadcast.

"In our new 'Get A Taste' campaign, Diet Coke is showing fans how the delicious taste of Diet Coke can make their worlds a bit brighter. Now, we're bringing that idea to life for Taylor fans by offering them a taste of her new album in this first-of-its-kind iHeartMedia radio takeover," said Rafael Acevedo, Group Director, Coca-Cola Trademark, Coca-Cola North America. "We hope Diet Coke and Taylor fans will enjoy celebrating the launch of 1989 and getting a taste of Taylor's new music with us."

Swift will appear as a special in-studio guest on Elvis Duran and The Morning Show, be featured on The Kane Show and appear as a special guest on The Johnjay & Rich Show on October 31. Then to round out the week, Swift will guest-host iHeartRadio Countdown with Romeo and be a featured guest on iHeartRadio Countdown with Mario Lopez and Weekend Top 30 with Hollywood Hamilton on November 1 and 2. In addition, Swift will appear as a special guest on Saturday Night Online Live with Romeo on November 1 and appear as a special guest on Club Kane on November 2.

"We are huge supporters of Taylor Swift and we are thrilled to be a cornerstone in launching her new album 1989. iHeartMedia has the natural ability to connect with fans in meaningful ways through our robust assets and powerful franchise of station brands and on-air personalities," said Darren Davis, President of iHeartRadio and iHeartMedia Networks. "We are excited to join forces with Diet Coke to produce a Taylor Swift takeover event on the top Premiere-syndicated CHR programs heard across the country and on iHeartRadio, reaching millions of music fans to celebrate the incredible talent of Taylor."

In addition to the radio takeover with iHeartMedia, Taylor Swift and Diet Coke are giving four lucky listeners and their guests the chance to see one of Taylor's upcoming performances through a sweepstakes running on-air, online and via iHeartRadio. Beginning October 24, fans can visit iHeartRadio.com/DietCoke to register for the chance to win, courtesy of Diet Coke.

During the Ultimate 1989 Fan Party LIVE on October 30, audience members will have the chance to win exclusive Swift and Diet Coke merchandise enjoy the 1989 album launch via a live feed to Clear Channel Outdoor's billboard in Times Square, which will be taken over by Swift and Diet Coke branding between 9:00 a.m. and 1:00 p.m. ET. A photo booth in Times Square will allow Swift fans to join in the excitement and project their photos on the massive digital screen.

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Benztown: Benztown was at Radiodays Europe 2024, which was held in Munich on March 17-19th. Benztown hosted a well-attended party for customers and partners during Radiodays Europe 2024 on Monday, March 18. Pictured is a traditional Volksmusik band performed for Benztown party attendees at Munich's Augustiner-Keller restaurant. In front in black shirt raising a glass is Oliver Klenk, Head of Production & Composition, and to his right, also in black shirt, is Stephan Halfpap, General Manager, Maxmedia, Austria.

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