Westwood One Names Mary Giesen VP/Sales Planning

RADIO ONLINE | Thursday, October 30, 2014

Mary Giesen returns to Westwood One as VP/Sales Planning overseeing strategic development of the company's sales initiatives. She previously worked at the syndication firm in several sales planning capacities. Giesen will work closely with Westwood One's agency client partners to meet their sales objectives and best position their brands. She starts on November 18 and will be based in New York City, reporting to VP/Finance Mike Malone.

"It is a wonderful opportunity for us to have Mary at the helm of our Sales Planning Team," said Westwood One President Steve Shaw. "She has a wealth of experience managing commercial and digital inventory and an excellent reputation for maximizing performance for customers. Plus, she is keenly familiar with our products and brands across the board. Her expertise is invaluable and we look forward to her collaboration with the senior management team."

Prior to re-joining Westwood One, Giesen was the VP/Sales Planning and Operations for Compass Media Networks. Before that, she worked at Westwood One as Vice President, Sales Planning, Traffic and Continuity, as Senior Director/Sales Planning and as a Sales Planner. She is a graduate of Providence College in Rhode Island.

"I am so excited to come back home where it all began," added Giesen. "Westwood One delivers real value to advertisers and amazing content that connects audiences to brands. This is such an exciting time for Westwood One and I look forward to jumping back in and working closely with Steve, Mike, and the entire sales organization."