Seattle's The End Hires Millennial Marketing Specialist

RADIO ONLINE | Wednesday, November 5, 2014

Entercom's 107.7 The End/Seattle has hired Sean Pollock to serve as the station's Millennial Marketing Specialist. Pollock spent the last ten years in the marketing field working with both national and local clients at Remer Inc. in Seattle.

"I could not be more excited to join the KNDD team," said Pollock. "90% of Millennials are reached by radio each week and KNDD has positioned itself to be a leader in Seattle when it comes to breaking through to this elusive consumer. The list of assets we have to bring to bear around our clients' messages is second to none."

Jack Hutchison, Vice President and General Manager, said, "We are thrilled Sean has joined our team where he will immediately begin working with our clients on all of their marketing needs targeted at the Millennial consumer." He went on to say, "This is part of our 360 Degree Immersion Concept that will help our advertisers unravel the Millennial consumer decision-making process, especially how they select products or services."

Re-imagining the radio experience entirely, The End recently unveiled the "2 Minute Promise," where they only play half the commercials compared to other radio stations in Seattle, and only two minutes at a time. Since the launch of the #2MinutePromise, KNDD has seen explosive growth in ratings and has amassed a huge amount of accolades from listeners and advertisers alike.