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Westwood One to Present Super Bowl Sound Awards
RADIO ONLINE | Monday, January 26, 2015 |
Westwood One presents its annual Super Bowl Sound Awards for Excellence in Audio Creativity, a consumer-driven index that celebrates brand advertisers and audio creative. The company is championing the power of sound by showcasing the best radio commercials within the biggest sporting event of the year. The awards will feature national commercials airing on the 700+ radio stations airing Westwood One's Super Bowl XLIX broadcast, as well as SiriusXM Radio and the American Forces Radio Network.
Last year's Sound Award winner, Motel 6, earned the top spot with a clever parody on using AutoCorrect. The other top four vote-getters, in consecutive order, included Tilted Kilt, Subway, Exergen and Taco Bell.
Listeners and consumers are encouraged to vote for their favorite Super Bowl commercial via an array of online, on-air and social media promotion (#soundawards). Voting opened at 3pm ET Monday at www.thesoundawards.com and runs through 12pm on Tuesday, February 3. The winner will be announced on Wednesday, February 4.
"We created the Sound Awards to connect with and to encourage marketers, creatives, and brands to join forces and showcase the power of sound," said Westwood One Senior VP/Sports Sales & Marketing Brandon Berman. "Our Super Bowl broadcast is the perfect environment for advertisers to leverage their commercial creative, thanks to our incredible reach and sheer volume of audience across platforms. Following the crowning of a Super Bowl Champion, we look forward to crowning an advertising champion."
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