Home Login RADIO ONLINE RSS Facebook
Find Radio Online
AM FM HD

Advertisement

XAPPmedia, jacapps Partner for Mobile Ad Platform


XAPPmedia, a provider of interactive audio advertising, and radio mobile app provider jacapps ink a partnership to establish JAX, a new mobile audience premium ad service. The partnership will integrate the XAPP Interactive Audio Ad Service into jacapps, the mobile platform created by Jacobs Media, and allow commercial and public radio stations to monetize their mobile apps with XAPP Ads. The service will include ad sales and will be available to radio stations using the jacapps mobile platform.

XAPP Ads allow consumers to connect with brands and engage with advertised offers on mobile radio apps by speaking. The company says that the simple voice-activated app drives conversion rates more than five times higher than mobile banner ads.

"When was the last time you clicked on a banner ad... willingly? Banner ads are ineffective and deliver low CPMs. Radio broadcasters with mobile apps need more effective ad formats to monetize digital content, and providing listeners the ability to launch a website, call an advertiser, or download an audio file to their phone with simple voice activation is a great leap forward," said jacapps President Paul Jacobs. "XAPP Ads provide a simple and effective way to drive consumer engagement and higher ROI, which in turn increases CPMs. The JAX solution will help radio broadcasters substantially improve their mobile monetization."

"jacapps is the leader in helping radio broadcasters transition to digital streaming and currently supports over 300 radio stations streaming to mobile devices. JAX will help these broadcasters generate more revenue from mobile," added XAPPmedia Senior VP Lisa Namerow. "The jacapps team represents more than an app development company. Launched by the Jacobs Media team, they understand the needs of radio broadcasters as well as the highly competitive mobile audio space."

She continued, "It's imperative for radio broadcasters to have the tools and guidance to build mobile audiences and generate new revenue sources. Advertisers are willing to pay a premium price for XAPP Ads because they deliver high consumer engagement rates on mobile. The JAX solution from jacapps is an ideal platform to bring these advertisers to radio."

Advertisement

Latest Radio Stories

High Plains Radio Network Seeks Chapter 11 Bankruptcy
High Plains Radio Network
High Plains Radio Network
High Plains Radio Network, a broadcaster operating in Texas, Arkansas and New Mexico, is seeking Chapter 11 bankruptcy protection. With its petition filed in the Northern District of Texas, the company disclosed debts and assets each ranging between More

Kansas House Endorses AM Radio for Every Vehicle Act
Kansas Association of Broadcasters
Kansas Association of Broadcasters
The Kansas House made a significant show of support for Kansas broadcasters and AM radio by passing House Concurrent Resolution 5026, with a 109-14 vote. The resolution endorses the Federal AM Radio for Every Vehicle Act. The measure, proposed in More

Share of Time Spent Listening to Radio Sources In-Car
Edison Research
Edison Research
Last year, Edison Research's Share of Ear was able to pinpoint the moment when daily time spent with on-demand audio passed time spent with linear audio overall in the U.S. In fact -- on demand had passed linear in every location years earlier -- More
Advertisement

vCreative and Evvnt Announce vTickets Reseller Partnership
vCreative vTickets
vCreative vTickets
vCreative has teamed up with Evvnt, the Events Commerce Platform, to introduce vTickets through a reseller agreement. This partnership unlocks new revenue streams for radio stations by enhancing ticketing and promotions opportunities via a suite of More

Tyler Murray Joins WEEI's Red Sox Radio Booth
Tyler Murray
Tyler Murray
Veteran New England sports talent Tyler Murray joins WEEI/Boston's radio booth covering the Red Sox for games this season. The Worcester Red Sox broadcaster, who has also been heard for years calling college hockey games, football and basketball More

Audacy Podcasts Launches ''Who Killed the Video Star?''
''Who Killed the Video Star? The MTV Story''
''Who Killed the Video Star? The MTV Story''
Audacy Podcasts launches "Who Killed the Video Star? The Story of MTV," an eight-part original series exploring the cultural history, impact and phenomenon of MTV. The series is hosted by former MTV VJ and Esquire Editor-at-Large Dave Holmes. The More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Quick Snaps
Benztown: Benztown was at Radiodays Europe 2024, which was held in Munich on March 17-19th. Benztown hosted a well-attended party for customers and partners during Radiodays Europe 2024 on Monday, March 18. Pictured is a traditional Volksmusik band performed for Benztown party attendees at Munich's Augustiner-Keller restaurant. In front in black shirt raising a glass is Oliver Klenk, Head of Production & Composition, and to his right, also in black shirt, is Stephan Halfpap, General Manager, Maxmedia, Austria.

Advertisement

Advertisement