Benztown Joins with Vipology for Websites/SIP

RADIO ONLINE | Thursday, February 26, 2015

Benztown Radio Networks has inked a deal with Los Angeles-based Vipology to market its websites and social incentive programs to radio stations for barter. Vipology provides station websites with automated format-specific content every day to keep station sites topical, relevant and engaging. The content includes music, Hollywood and sports reports accompanied by licensed photos. In addition, Vipology websites include advertising modules for instant ROI.

Benztown Radio Networks President Dave "Chachi" Denes said, "I had the pleasure of working with Vipology's Tom Pinkus and Chris Peaslee a decade ago. I will never forget how impressed I was by their creativity, attitude and vision to foresee our industry's need to embrace technology. When the opportunity arose to work with them again, I jumped at the chance. Every component of Vipology's websites and social incentive programs is first class and brings stations a flexible, easy-to-manage and completely compelling online platform to engage listeners and deliver premium opportunities for advertisers."

Vipology President/CEO Chris Peaslee added, "I've admired Dave for many years, so when this partnership presented itself, my instant response was 'I'm all in'. "Chachi" and his team at Benztown are smart, innovative and talented. We couldn't be happier working together."

Adams Media Group President/CEO Ron Stone commented, "We started out working with Vipology on a single market where we needed consistency for our digital assets. Everyone was so impressed we have since converted every station site in all markets! Vipology has made it much easier for us to manage digital products and their customer service is second to none."