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Jelli Announces Release of Radiodash 3.0
RADIO ONLINE | Wednesday, March 11, 2015 |
Jelli, a programmatic ad platform for radio, announces the release of RadioDash 3.0, its real-time web dashboard for radio advertising, which includes several new features for broadcasters. With RadioDash 3.0, Jelli significantly expands its feature set to include reporting and analytics for publishers and accompany its real-time reporting tools for advertisers and agencies.
RadioDash provides the real-time insights of digital advertising for both buyers and sellers of broadcast radio advertising, allowing radio to better compete in the digital era of advertising. RadioDash's web dashboard delivers data such as when commercials ran and what markets the ads played in and gives dashboard users the ability to listen to playback on every station.
With the new release, broadcast station managers have real-time data about programmatic ad campaigns. Included is a personalized web dashboard, providing immediate ad data about the campaigns running on stations, with the ability to track campaign performances to insure maximum compliance and revenue.
"Radio has entered into the Age of Programmatic advertising," said Jelli CEO Mike Dougherty. "With RadioDash 3.0, publishers can now access the same powerful tools and analytics at their fingertips as programmatic advertisers, streamlining the process for radio to tap into programmatic advertising spending."
As part of the RadioDash 3.0 release, new features include:
Publisher Interface
A new experience designed from the ground up for station operators, taking real-time data from Jelli's RadioSpot platform and presenting it to the publisher to address their specific needs.
Real Time Play of Ads
Station operators can view and listen to all Jelli-served ads that played on their station, either archived or in real-time, helping to bring instant validation and transparency to the radio industry. This unique feature allows the user to not only hear the ad but also the audio content that plays before and after.
Dashboard Summary
The summary shows a weekly view of what should play versus what has played. This feature allows operators to see potential issues in advance and fix in real-time helping to increase compliance rates, maximize revenue and minimize make goods.
Daypart Compliance
The daypart compliance feature gives a radio station manager the ability to see traffic instructions for each ad campaign compared directly next to the daypart. This feature makes it easy for a station manager to adjust scheduled ad plays in real-time to insure compliance with the campaign daypart specs.
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