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La Preciosa Network Launches New Morning Show
RADIO ONLINE | Monday, June 29, 2015 |
The La Preciosa Network has announced that Pepe Reyes and Velia Irene are named the hosts for the new "Levantate" morning program to be featured on the network, effective June 29. The show will air weekdays from 6-11am PT in Monterey-Salinas, Fresno, Bakersfield, Riverside and Tuscon. "This will be a socially active, dynamic and entertaining morning show," said iHeartMedia Regional Market President Jeff Negrete. "That is a giant step in the evolution of the La Preciosa Network and is reflective of iHeartMedia's commitment to the ever important Hispanic Community."
Born in Ures, Sonora, Mexico, Pepe Reyes attended broadcasting school in Mexico City and graduated as a radio and TV Announcer. His first radio job was in Nogales, Sonora in XEHN and his career has taken him through radio stations such KAZA in San Jose as and Radio Express in Los Angeles. Reyes has also been active in television.
"Professionally, it's a great opportunity and challenge that inspires me to craft my work as an on air talent. Personally, it's a big pleasure to be in touch with our listeners during such an important day part in radio," said Reyes.
Born in Juarez, Chihuahua, Mexico, Velia Irene's radio career has taken her through several cities in the U.S. including Houston, San Jose and now the La Preciosa Network headquarters in Fresno. She is already a listener favorite in the middays and is ready to extend her on air energy to mornings.
"I am very excited about this new chapter in my career," said Irene. "It's a show that we know will engage our Hispanic community. Listeners will be an integral part of the content and conversation. Mornings will make you feel happy on the way to work and continue throughout the day with the best music."
"iHeartMedia and La Preciosa Network continue to focus on what our Hispanic audiences want in terms of music and entertainment," said La Preciosa Network Operations Manager Ricardo "Gonzo" Otero. "This show will have a unique and modern approach to real, entertaining and compelling content. Velia and Pepe's delivery accompanied by the best variety for our Spanish music lovers will make a great addition to mornings."
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