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Rewind 107.7 Becomes ''Ithaca Commons Radio''
RADIO ONLINE | Monday, July 27, 2015 |
W299BI-FM (Rewind 107.7)/Ithaca, NY, is adding a twist to its programming for the next eight weeks as the local Classic Hits outlet becomes "Ithaca Commons Radio." The station will play the same music, but mixed in will be programming and promotional content specific to downtown and the Ithaca Commons. ICR will feature audio vingettes from area businesses, ad specials from various retailers, promotional contesting and even "Commons Comments," or listener driven consumer feedback
"We think the Ithaca Commons re opening becomes an immediate destination location- and we want to do the same thing for Rewind," said Brand Manager Gabe Carrillo. "It's an excellent opportunity to create localness and excitement on radio for this long anticipated project completion. It's timely, it's fun, and fits Rewind."
The program debuted Monday with over 20 participating businesses joining the program.
"It sounds big because it is big. This is a very big re opening for downtown, and we're making it better," added Carillo. "Radio helps by creating enthusiasm and excitement. The businesses participating will most certainly see a huge lift in store traffic."
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