OnRad.io to Make Online Radio More Discoverable

RADIO ONLINE | Wednesday, November 25, 2015

OnRad.io, a new company from Michael Robertson, is making online radio more discoverable while enabling users on messaging apps to share music, while still compensating artists. The new search technology tracks free online radio stations in real time and determines what songs are being played at that exact moment. This technology opens up a vast library of popular songs, all of which can be searched, found and played in real time.

"Because Google doesn't index online radio streams, radio is invisible to searchers and radio companies are missing out on more than 100 million users per day," said OnRad.io CEO Michael Robertson. "Our goal at OnRad.io is to make it one-click easy to find any song playing on the radio and to easily share those songs with friends, this ultimately drives more listeners to the great content on radio."

Music fans can use OnRad.io to find songs or artists from free stations from around the world. Mobile users can use free Android or iOS apps while desktop users can use OnRad.io via a browser. Searches scan about 100,000 stations in under 100ms looking for matching songs. For songs available on multiple stations, the station nearest the beginning of the song will be suggested to users first. To hear a song, users connect directly to the broadcasting station where they'll hear whatever material is broadcast.

Using OnRad.io music lovers can share songs in any messaging app including Snapchat, WeChat, Twitter, Gmail, WhatsApp and others. To send a song users simply construct an OnRad.io URL appending either a song or artist name to the URL and send it to another user. A smart algorithm detects whether the link is a song or artist name, even if it is a partial name.