StreamGuys Integrates HTML5 Player with Nielsen

RADIO ONLINE | Wednesday, December 9, 2015

StreamGuys, a content delivery network and streaming media provider, has integrated SGplayer, its HTML5 multimedia player, with Nielsen to enhance online audience measurement for radio broadcasters. Nielsen's certification of the technology as a "Nielsen SDK-enabled player" ensures that SGplayer will send end-user events to Nielsen to help provide detailed insights into listener demographics.

The client-side analytics delivered through SGplayer provide a unique perspective on the user experience to the content provider. This integration of Nielsen's SDK means that Nielsen subscribers can unify analytics across multiple vendors and platforms.

"Nielsen's integration with SGplayer and other innovative broadcast technologies delivers the authenticity in digital media reporting that has long been a challenge for broadcasters," said StreamGuys Executive VP Jason Osburn. "As delivered through the trusted voice of Nielsen, advertisers are assured a thorough measurement platform that delivers reliable demographics."

SGplayer is a cloud-based HTML5 player with rollback Flash capability that delivers metadata (album art, artist, song and more), dynamic ad insertion, and multiple streams over a single SaaS platform, across all web browsers and mobile devices. SGplayer's compatibility across all consumer devices assures that Nielsen receives metrics from the widest online audience possible.

Cox Media Group is among the first StreamGuys customers to implement the Nielsen SDK service within SGPlayer. "Consumers are listening to our radio stations on a wide variety of devices from traditional car radios to mobile phones and computers," said CMG Senior Director/Digital Audience Tim Clarke.

He added, "Since Nielsen is the currency on which a large percentage of radio advertising is bought it is very important that all listening, no matter what the device, is accurately measured. The Nielsen SDK integration within SGplayer, which StreamGuys was very open and helpful about implementing, will move these measurement efforts forward to help support and grow our streaming business."