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Katerina Perez Named GSM WSFS & WAXY/Miami
RADIO ONLINE | Friday, February 5, 2016 |
Entercom South Florida announced today the appointment of Katerina Perez as general sales manager of Miami's 104.3 The Shark / WSFS-FM and The Ticket / WAXY-AM. The 15-year media veteran has held senior leadership positions throughout Florida, Virginia and Washington State. She started as an Account Executive in South Florida and was quickly promoted to General Sales Manager over the 5 station iHeartMedia cluster in Ft Pierce-Vero, FL. Perez then became Market President over 8 stations in Melbourne, FL/Key West, FL, before leading the turnaround of the 4 station cluster in Norfolk, VA. Most recently, Katerina served at Senior Vice President of Sales in Seattle, WA, overseeing all sales operations for the 7 station cluster.
"Katerina has a proven track record of success and will be a valuable addition to our management team," commented Doug Abernethy, Vice President / Market Manager of Entercom South Florida. "Her experience, relentless focus on the customer and her sales management skills will enable us to develop more impactful advertising campaigns for our clients and substantially grow our business."
Perez commented, "I am excited to be back in South Florida, working with such an amazing group of heritage stations! Entercom has an exceptional track record of placing local talent and client engagement at the forefront and I couldn't be happier to be part of such a great team."
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