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WEEI Podcast ''Enough About Me'' Hits #1 on iTunes
RADIO ONLINE | Friday, February 12, 2016 |
Now, in its first foray into custom podcasting, WEEI-FM/Boston has debuted "Enough About Me," a new podcast hosted by WEEI morning personality Kirk Minihane. Launched on Thursday, February 11 at 10am, the offering jumped to number one on the iTunes chart in the Sports & Rec category by 2pm that same day passing established, multi-media podcasters like Bill Simmons, Mike and Mike, Colin Cowherd, Dan Patrick and more.
More significantly, propelled by WEEI's colossal on-air and on-line promotional engine, Enough About Me" crashed the Top-20 of all audio podcasts on the iTunes chart on its very first day of release.
VP/Market Manager Phil Zachary commented, "The successful launch of 'Enough About Me' validates the natural rapport that can flourish when a major on-air talent plies his craft in real-time, then invites listeners to explore a different facet of his personality in an on-demand environment. We have been deliberately patient in debuting our first, major podcast release, and these encouraging metrics reveal Kirk Minihane to have enormous national appeal across all distribution channels."
Produced by WEEI's Ben Kichen, the "Enough About Me" podcast was accessed more than 40,000 times in the first 24 hours.
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