ABC Radio, SLS, Skyview Ink Radio Sales Deal
| RADIO ONLINE | Tuesday, June 28, 2016 |
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ABC Radio, SLS Las Vegas and Skyview Networks have formed a strategic sales and radio programming relationship to create new opportunities for radio outlets and advertisers to reach Millennials. The first collaboration from this new relationship is "Go with the Flo -- Fourth of July Vegas Style," recorded at SLS/Las Vegas featuring Atlantic Records recording artist Flo Rida.
The three-hour radio special, performed before a live audience, features nearly a dozen of Flo Rida's world-wide dance hits along with exclusive party mixes by Foxtail Nightclub crowd favorite, DJ Ikon. "Go with the Flo -- Fourth of July Vegas Style" is hosted by radio personality Vic Latino. The Flo Rida special will be followed July 16th by POP EDM, a new, weekly four-hour Saturday night party featuring exclusive mixes of electronic dance music (EDM).
"This exciting new relationship with SLS Las Vegas provides ABC Radio access to one of America's strongest, and most creative entertainment markets," said ABC Radio VP/GM Steve Jones. "POP EDM and the July 4th special featuring Flo Rida uniquely capture the soundtrack of Millennial culture creating opportunities for appointment listening."
