WO Offers Stations Near Real-Time Publishing

RADIO ONLINE | Wednesday, June 29, 2016

Westwood One introduces a new service for local radio outlets to optimize ROI, increase market share, increase revenue and improve accountability. Veritone, powered by Westwood One (in a partnership between Westwood One and Veritone Media), is a cloud-based cognitive audio platform that automates the capture and tagging of content and live read endorsements, making them accessible to advertisers in near real-time. Veritone also provides digital amplification across search and social media and extends the reach of podcasts, on-demand audio, streaming and website content.

Veritone, powered by Westwood One, is a user-friendly platform providing a dashboard to access all of a station's programming -- captured to the cloud -- that is transcribed to text, searchable, and sharable with a one-click audio link and audience metrics.

"Veritone is one of the most innovative companies in the radio industry," said Westwood One COO Charles Steinhauer. "This partnership will allow our affiliates the ability to make voiced reads for advertisers, in-program interviews, commercial audio, and native brand mentions searchable. This is huge."

Veritone Media President Ryan Steelberg said, "Veritone's Cognitive Media Platform (CMP) provides a unified cloud-based solution available for broadcasters and media firms to Capture, Index, Search & Discover, as well as Share & Extend broadcast and digital content. The platform was specifically architected to fully empower the entire organization with near Real-Time intelligence, from sales and programming to administration."