NPR Selects Triton Digital's Advertising Platform

RADIO ONLINE | Monday, July 25, 2016

Triton Digital inks NPR to use Triton's Tap Podcast solution for distribution and monetization of its podcast content. NPR's podcast catalogue includes podcasts such as "Fresh Air," "TED Radio Hour," "Hidden Brain," "Invisibilia" and a wide variety of additional on-demand content covering science, music, pop culture, comedy and news.

Tap Podcast is designed to dynamically stitch pre-roll, mid-roll and post-roll audio ads directly into podcast episodes or audio files, targeting multiple podcasts at once or multiple campaigns within one podcast. The customized platform also provides publishers with analytics and forecasting tools necessary to optimize campaign yield and effectiveness. The features within Tap Podcast provide advanced targeting capabilities necessary to better control the reach and efficacy of inserted ads.

"The popularity of on-demand listening is on the rise, and NPR is leading the way," said Triton Digital President of Publisher Development Dominick Milano. "According to the 2015 Infinite Dial study, monthly audio podcast consumption grew from approximately 39 million monthly users in 2014 to approximately 46 million in 2015. That is nearly one in every seven Americans, and as more listeners tune-in, public radio supporters are recognizing podcasts as a viable medium to reach their audience."

"As NPR's podcasting audience and offering continues to grow, providing underwriters highly reliable sponsorship capabilities and delivery is essential. After extensive due diligence, we selected Triton Digital's Tap Podcast to help us achieve this goal," added NPR VP/Digital Media Zach Brand.