Cumulus Media to Use Twitter's 'Moments' Feature

RADIO ONLINE | Thursday, August 25, 2016

Cumulus Media will be among the first radio media companies to use Twitter's "Moments" and to curate stories from moments around its 452 radio stations and Westwood One's syndicated programs. "Moments" are collections of Tweets that share the stories happening on Twitter, curated by Twitter and select partners. Companies granted access to make "Moments" can use the format to tell stories using related, real-time content.

Cumulus Executive VP/Corporate Marketing and Westwood One President Suzanne Grimes said, "We are beyond thrilled to be part of this innovative feature from Twitter. It's the perfect marketing tool for the network and our stations, who pour their hearts and souls into their shows and their events. It allows them to connect with and extend real-time relationships with our listeners, our communities, and our advertising partners."

"Beyond the incredible storytelling that 'Moments' offers us -- it's also an important way to give our audience a voice during events," added Cumulus/Westwood One VP/Social Media Lori Lewis. "Cumulus, Westwood One, and our stations will do what we do best, which is to connect audiences to the moments that matter through their words, photos, videos, and gifs."

Find Cumulus Media Twitter Moments at @CumulusMedia on Twitter.