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Clip Interactive Partners with Entercom Stations
RADIO ONLINE | Thursday, August 25, 2016 |
Clip Interactive and Entercom ink a partnership to deploy Entercom's 129 radio stations on Clip's interactive radio platform. Under the deal, every Entercom station will deliver interactive broadcast and stream content feeds to listeners via Clip-built mobile apps and web players. Clip's platform will enable interactivity with all audio content delivered by Entercom stations via broadcast and stream.
Entercom chose Clip as the platform for their mobile, web and broader digital strategy after operating their seven-station Portland cluster with Clip technology for more than a year. Entercom says the platform gives its listeners "a consistent user experience across all digital channels -- mobile, web and mobile web -- and allows stations to deliver interactive content for traditional audio as well as digital-only content.
"Entercom has a very well-crafted and sophisticated digital strategy. We're honored to have earned their business and eager to match our innovative product team to their forward-thinking digital team," said Clip Interactive CEO Michael Lawless.
Clip Exxecutive VP/Chief Revenue Officer Bill Freund added, "Our ability to deliver fully interactive audio content and ads for Entercom stations will greatly benefit their listeners and their advertisers. We're thrilled to add Entercom to our platform and to have achieved such broad support for our vision across the radio industry."
"We're excited to be working with Clip across the entire company," said Entercom VP/Digital Tim Murphy. "Their ability to innovate and solve real problems for both broadcasters and listeners is unparalleled, and we expect to develop industry-changing solutions through our partnership."
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