Forbes, PodcastOne Announce Network Partnership

RADIO ONLINE | Tuesday, August 30, 2016

Forbes and PodcastOneink a partnership to launch the Forbes on PodcastOne network. The deal includes joint efforts in podcast development and production, as well as distribution, promotion, marketing and advertising sales. The companies plan to collaborate on podcasts in the areas of video gaming, sports, tech, hip-hop and more, initially launching with four programs focused on business, women and tech.

Forbes on PodcastOne, which Forbes will oversee, will feature programs that integrate Forbes content and are hosted by Forbes contributors or staff journalists. For the launch, beginning the first week of October, the roster will comprise "The Limit Does Not Exist," "Mentoring Moments" and "Hiding in the Bathroom," podcasts produced internally by Forbes for its women's digital network Women@Forbes, launched in April. The fourth program is a tech podcast "The Premise" developed and launched by Forbes several months ago.

The partnership combines the resources and promotional reach of the two companies, which include 6.8 million Forbes magazine readers in the U.S. and 50 million unique monthly visitors to Forbes.com, as well as PodcastOne's lineup of 200 programs which saw 1.5 billion downloads in 2015.

"We've had a lot of 'oh, wow' moments at PodcastOne," said PodcastOne Founder and Executive Chairman Norm Pattiz. "None bigger than this. An exclusive podcast partnership with Forbes is a very big deal for our network. The Forbes brand brings with it the history and credibility in not only business, finance and tech, but also sports, women's issues, entertainment, plus everything and anything that the Forbes and PodcastOne teams will develop together."

"We built a business model of distributed authorship when we launched our contributor platform on Forbes.com six years ago -- a platform that today has 2,000 contributors publishing their expertise on our site. In staying consistent with our business model, we entered the audio space this April with the launch of limited-run Forbes podcasts as part of our women's digital network Women@Forbes," said Forbes Media Chief Product Officer Lewis D'Vorkin. "Now we need to be a part of the world of distributed content-and there's no better partner than the leading podcast network PodcastOne to propel our growth in the audio space and further drive our audience development efforts."