Advertisement |
Bloomberg Signs w/Triton Digital for Audio Delivery
RADIO ONLINE | Thursday, September 22, 2016 |
Triton Digital signs with Bloomberg Media to manage, measure, and monetize its digital audio content. Through this partnership, Bloomberg Media will use Triton's streaming technology to deliver financial information and news content to their 1.3 million audio listeners across the U.S. Bloomberg will also use the Triton Advertising Platform, Tap, to monetize the content, and Webcast Metrics to measure their listening audience.
"Bloomberg Media's platforms serve global business leaders and our content on Bloomberg Radio reflects that," said Bloomberg Media Head of U.S. Advertising Sales Marc Siegel. "We have been aggressive in bringing our content to new markets at home and abroad. Working with a market leader with a track record like Triton Digital will enable us to better serve those audiences, as well as our advertising partners that want to reach them."
"We are pleased to partner with Bloomberg Media and are honored to provide them with the technology they need to deliver, measure and monetize their audio content," added Triton Digital Executive VP/Publisher Development and Client Service Dominick Milano. "We look forward to supporting them as they continue to deliver news, data and insight to their engaged and growing audiences."
Advertisement |
Latest Radio Stories
AWMF Unveils 49th Annual Gracie Awards Winners |
iHM Announces Partnership Extension with D.C. United |
CMN Promotes Robert Blum, Tyler Brewer & Chris Kleiber |
Advertisement |
Matt Pinfield Joins The SoCal Sound for Afternoons |
High Plains Radio Network Seeks Chapter 11 Bankruptcy |
Kansas House Endorses AM Radio for Every Vehicle Act |