Advertisement |
NPR Radio Sees Large Ratings Increases in 2016
RADIO ONLINE | Tuesday, October 18, 2016 |
NPR reports that its multiplatform journalism has seen audience growth as its radio broadcasts, podcasts, and digital reporting have all reached new highs in 2016. "NPR's increased ratings and digital engagement can be attributed to first rate journalism, riveting storytelling, revamped newsmagazines, live reporting, and better user platforms," said NPR President/CEO Jarl Mohn. "And that means we are all doing a far better job of our public service mission, community engagement and local impact.
He added, "While some of our audience growth is due to this unusual election cycle, the audience we retain is a tribute to the exceptional reporting of NPR and Member station journalists. I would also point out that NPR stations have outperformed many of their commercial news counterparts. Commercial news radio which operates in the same news cycle and is affected by the same events is up 15% percent in the morning, NPR is up 26%. In the afternoons, commercial news radio is up 19% in the top markets, NPR is up 43%.
The number of listeners for every NPR news, information and talk program increased considerably this year as NPR's flagship programs, "Morning Edition" and A"ll Things Considered," broke broadcast audience records, particularly in the 25-54 demo. The total weekly listeners for all NPR stations are about 36.6 million; weekly listeners for NPR Programming and Newscasts account for about 28.8 million of that total.
Advertisement |
Latest Radio Stories
High Plains Radio Network Seeks Chapter 11 Bankruptcy |
Kansas House Endorses AM Radio for Every Vehicle Act |
Share of Time Spent Listening to Radio Sources In-Car |
Advertisement |
vCreative and Evvnt Announce vTickets Reseller Partnership |
Tyler Murray Joins WEEI's Red Sox Radio Booth |
Audacy Podcasts Launches ''Who Killed the Video Star?'' |