CBS Radio Inks Radiate for Natl. Traffic Reporting

RADIO ONLINE | Tuesday, October 25, 2016

CBS Radio signs with Radiate Media as its new broadcast content traffic partner, effective April 1, 2017. Radiate Media will supply CBS Radio with customized traffic data for its broadcast radio stations, operating in 26 markets throughout the U.S., as well as on corresponding station websites. Additionally, Radiate Media will sell sponsorships within traffic reports to national network advertisers while CBS Radio will continue to sell sponsorships to local and regional advertisers.

"We are excited to work with Radiate Media to deliver superior traffic reports to our local listeners who rely on our stations for timely updates and alerts," said CBS Radio COO Scott Herman. "The new arrangement allows for Radiate to better serve national network advertisers, while giving CBS RADIO maximum flexibility to deliver unique marketing opportunities to our local and multi-market partners."

Radiate Media President Ivan Shulman added, "Radiate has proven that an independent, non-radio group can and does provide an excellent alternative for our radio partners. We look forward to working with Andre Fernandez, Scott, and the entire CBS Radio team."