Slacker Radio Selects Triton Digital's a2x Platform

RADIO ONLINE | Wednesday, December 7, 2016

Triton Digital announced Wednesday that it had expanded its relationship with Slacker Radio, allowing it to use its programmatic audio advertising exchange, a2x to monetize Slacker's digital audio advertising inventory in both the U.S. This partnership enables programmatic buyers in both countries to execute targeted, at-scale buys across Slacker's listening audience.

a2x enables programmatic buying of targeted online and mobile audio ad inventory. The platform's automated, exchange-driven method of buying and selling ad impressions speeds targeting, eliminating waste and resulting in high efficiencies for advertisers.

"With expertise in audio and a robust ad tech stack, Triton has been instrumental in helping us both develop our digital strategy and grow our advertising efforts," said Slacker Radio VP/Analytics & Monetization Robert Wilde. "We are confident that the targeting and tracking capabilities of a2x will be incredibly valuable in driving higher ROI for our advertising and brand partners."

"Slacker is a valued partner, and we are pleased to continue to support their global advertising strategy by enabling their U.S. and Canadian listening audiences to be accessed programmatically," added Triton Digital President/Market Development John Rosso. "Targeting audiences by parameters including age, gender, geography, and device, as well as through the use of third party audience data is an incredibly powerful tool, that meaningfully improves the results for advertisers."