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Zemeho Joins, Triton's a2x for Digital Audio Ads
RADIO ONLINE | Monday, January 16, 2017 |
Triton Digital signs with Zemeho, a Finland-based creator of music streaming plugin [valinta] for online games and applications, to join with its programmatic audio advertising exchange. This partnership enables the programmatic purchase of digital audio ad inventory within streaming music in online mobile games and applications for the first time.
Under the deal, game and app developers that utilize Zemeho's [valinta] player for in-app music streaming can monetize their audiences by inserting targeted, relevant ads into the music within their games. Finnish and Swedish mobile game developers have utilized Zemeho to take advantage of this unique channel, using targeted advertising to connect with gamers.
"We are thrilled to partner with Zemeho to bring this new category of inventory to the exchange," said Triton Digital Managing Director and Market Development and Strategy Benjamin Masse. "The ability to deliver a relevant message to these highly engaged users opens up an enormous opportunity for advertisers to reach new audience in a unique and meaningful way."
"We are excited to partner with Triton Digital to leverage the ease and efficiency of programmatic buying to help our partners monetize their app and mobile gaming audiences like never before," added Zemeho Co-Founder River Boche. "The mobile gaming audience is incredibly immersed in the online experience; it's a tremendous opportunity to now be able to incorporate targeted advertising into that engagement."
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