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NRG Media Selects Triton Digital's AMP Platform
RADIO ONLINE | Wednesday, January 18, 2017 |
Triton Digital has announced that NRG Media has selected the CMS and Club components of Triton's Audience Management Platform (AMP), to streamline website operations and increase audience engagement across the radio group's 45 stations. AMP CMS enables NRG to create, manage and syndicate content and promotions across all or select station websites. With AMP Club, NRG will launch an online community for their loyal listeners through a single point of registration.
"We are pleased to be working with Triton and to be leveraging their Audience Management platform to improve our web operations and deepen connections with our listeners," said NRG Media CEO Mary Quass. "We look forward to utilizing both tools to create compelling online experiences for our listeners that we can then share and syndicate easily."
"We are proud to support NRG Media by providing them with intuitive tools to effectively execute their digital strategy and to help their clients achieve their advertising objectives," added Triton Digital President of Market Development John Rosso. "We look forward to continuing to support their goals of increasing listener engagement and growing their audience."
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