CRS Research Explores Mobilization of Country Radio

RADIO ONLINE | Thursday, January 19, 2017

In association with Edison Research, Country Radio Seminar will present newfound research on the continued advancement and popularity of mobilized music options available to listeners. Country listeners are loyal to radio stations, however with the popularity of smartphone applications, where listeners can stream, listen and interact with artists directly, this is effecting the impact radio has on its faithful audience.

"The Mobilization of Country Radio" is scheduled for February 23 and will be presented by Edison's Larry Rosin, Tom Webster and Megan Lazovick, as well as mobile expert Tim Hayden, co-author of "The Mobile Commerce Revolution."

Edison Research surveyed and conducted one-on-one interviews with 1,500 participants to investigate their mobile-usage habits as well as observed a day-in-the-life to fully understand a typical day's mobile usage and to "put a face with the phone." This research answers such questions such as how do Country listeners compare to those of other formats? How is the smartphone changing the way that users listen to radio and consume music? What else are they using those devices for, and how can radio capitalize on those behaviors.

Registration for Country Radio Seminar 2017 is available at at www.CountryRadioSeminar.com.