iHeartMedia Jacksonville Launches ''Rumba 106.9''
| RADIO ONLINE | Thursday, January 19, 2017 |
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iHeartMedia Jacksonville flips WQIK-HD2 and Alternative FM translator 106.9 to "The New Rumba 106.9" with the slogan "#1 Para Exitos y Musica Variada" (#1 For Success and Various Music). The station will launch January 20 at midnight with 10,000 songs in a row, airing commercial-free. Rumba will broadcast a variety of Tropical music, including artists such asMarc Anthony, Romeo Santos, Nicky Jam, Victor Manuelle and others.
Beginning January 23, the station will also feature programs including the "Enrique Santos Show" on weekday mornings from 6-10am. The full programming lineup will be announced at a later date.
"I am so excited to bring Rumba to the iHeartMedia Jacksonville family and share our Latin music, culture and heritage with the local Hispanic community of listeners," said Program Director Raymond Torres. "We can't wait to start growing our family and creating community-based projects in our new hometown."
"I couldn't be more excited to add Rumba to iHeartMedia Jacksonville's lineup of radio station brands," added Market President Nicky Sparrow. "The Rumba format has a proven track record of success among Hispanic listeners, and the appetite for this music and programming is quickly growing in Jacksonville. I'm excited to make Rumba a staple among our Spanish-language community."
