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Research Director Introduces Format Tracker Tool
RADIO ONLINE | Monday, January 23, 2017 |
Research Director announces a new way to look at radio station ratings. Format Tracker is a new report tool that provides Program Directors with insight into their station's ratings results by providing a 360-degree view of what's happening in their market. It can provide understanding changes within their format, with other formats, in market listening levels and in Nielsen's sample have affected their station's numbers.
The report also provides a customized selection from 118 different gender, ethnic and age groups and gives the user exactly the information they need in an organized, graphical layout.
"Program Directors are continually looking for better and deeper ways to understand what is happening with their station's ratings" said Research Director partner Charlie Sislen. "Format Tracker is the newest weapon in our arsenal that will help put the results in perspective within a given market."
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