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Focus 360 Extends Ad Rep Agreement with Entercom
RADIO ONLINE | Tuesday, January 31, 2017 |
Focus 360 has extended its ad rep agreement with Entercom Communications, a relationship that began in January, 2016 with the Jelli platform. Focus 360's partnership with Jelli allows broadcast radio to act as a real-time medium, providing ad campaign analytics on par with the latest digital platforms. Entercom VP/Revenue Management Geoff Spencer said, "We are pleased to continue our relationship with Focus 360 and look forward to building on our great success to date."
"We have enjoyed a very productive relationship with Entercom and look forward to continuing to grow their ad revenues under this agreement renewal," stated Focus 360 Phil Brown. "Entercom reaches millions of listeners weekly. Their investment in offering the best locally curated music, news, talk. and sports content in the markets they serve creates a great on-air product with broad reach that drives ROI for sponsors, giving us a very powerful package to sell to the ad community."
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