Westwood One Sports Sound Awards Crowns Winner
| RADIO ONLINE | Wednesday, February 8, 2017 |
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The results are in for the Westwood One Sports Sound Awards. In its fourth consecutive year, the awards ranked the most popular audio commercials airing during the network's Super Bowl LI broadcast. Motel 6 landed the top spot in this year's awards and the number two spot as well. Coming in third place was newcomer Hagerty Insurance. Listeners began voting for their favorite Super Bowl audio commercial on thesoundawards.com on February 1 through 12 noon February 6.
"The Westwood One Super Bowl broadcast is one of the most highly anticipated live sports programs in the country," said Suzanne Grimes, Executive VP/Corporate Marketing, Cumulus and President Westwood One. "Our brand partners invest a lot of creativity in the audio commercials that air during the Big Game to build brands, drive engagement, and deliver results. The Westwood One Sports Sound Awards is one of the many ways we honor the art of audio and this year we congratulate Motel 6 on being crowned our 2017 winner."
The Westwood One Sports Sound Awards was comprised of 26 commercials that aired on the 650+ radio stations broadcasting Westwood One's national play-by-play coverage of Super Bowl LI.
