Cumulus, WO Back with GRAMMYs Radio Row
| RADIO ONLINE | Wednesday, February 8, 2017 |
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Cumulus Media and Westwood One are back again this year with an array of special programming, brand activations and backstage performances for the 59th Annual GRAMMY Awards. The Westwood One Backstage Live at the GRAMMYS weekend will include live performances from Train, Marian Hill and Ocean Park Standoff. It all takes place at the Staples Center in Los Angeles on Thursday, February 9 from 12-4pm and Friday, February 10 from 12-6pm PT.
The musical performances will serve as a finale each of the two days of Westwood One's Radio Row-featuring artist and celebrity interviews -- plus long and short-form programming across broadcast, digital and social. More than 25 radio stations and Westwood One's "Zach Sang Show" and "The Adam Bomb Show" will be backstage.
"The number one priority for Westwood One is to deliver great content to our listeners," said Suzanne Grimes, Cumulus Executive VP/Corporate Marketing and Westwood One President. "Our longstanding partnership with NARAS enables Westwood One to leverage its exclusive access to the GRAMMYS, which brings the excitement to life for our listeners and allows us to create great content that they cannot find anywhere else."
The 59th Annual GRAMMY Awards will air live from LA's Staples Center on Sunday, February 12 at 8pm ET/7pm CT/5pm PT on CBS. "The Late Late Show" star James Corden makes his debut as GRAMMYS host.
