Advertisement |
AdLarge Media Joins Roster of Megaphone Partners
RADIO ONLINE | Monday, February 27, 2017 |
AdLarge Media has partnered with Megaphone, a podcast hosting and ad serving platform from Panoply that simplifies publishing and ad buying. Built around real-time ad insertion tech, Megaphone uses campaign targets and parameters to deliver ad impressions across new and archived episodes, and eliminates the need to go back and manually remove or replace outdated ads from previously published content.
"We listened to our advertisers and podcast partners, identified their needs, and set out to find the hosting and ad platform with the most powerful solutions," stated AdLarge Media Co-Founder/Co-CEO Cathy Csukas. "Megaphone's leading-edge technology made them the clear choice. Megaphone has revolutionized podcast publishing and ad buying."
"AdLarge has a 30,000-foot view of the podcast industry, which is a vantage point that allows them to think long-term about solutions," added Panoply's Chief Technology Officer Jason Cox. "That perspective makes them an ideal partner for Megaphone, and AdLarge's insights will help inform new and innovative features to meet the constantly growing needs of both podcasters and advertisers."
AdLarge has been migrating its podcast portfolio to Megaphone since November, 2016, opening-up opportunities for its brand and podcast partners.
Advertisement |
Latest Radio Stories
Jacobs Media to Present the Techsurvey 2024 Results |
iHeartPodcasts Announces New Weekly Wellness Podcast |
iHM/San Francisco Names Hunt, Loughran as Program Director |
Advertisement |
Nueva Network and Zeno Media Teams for Digital Platform |
Triton Digital Issues March 2024 U.S. Podcast Ranker |
MediaCo Acquires Hispanic Broadcaster Estrella Media |