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Entravision Expands Digital w/Headway Acquisition


Entravision Communications has agreed to acquire Headway at headwaydigital.com, a provider of mobile, programmatic, data and performance digital marketing solutions primarily in the U.S., Mexico and Latin America. Founded in 2010, Headway has a strong advertiser base, proprietary data assets and programmatic demand-side platform with performance targeting technology and data systems.

"The addition of Headway enhances the digital capabilities that Entravision offers to our advertising and marketing partners and our ability to target audiences and consumers," said Entravision Chairman/CEO Walter F. Ulloa. "Led by a seasoned executive team, Headway combines best in class marketing technology with a strong sales organization, product innovation and holistic operations. We expect this transaction will help us fulfill our goal of doubling Entravision's digital revenue to more than 20% of our total revenue."

"The Headway acquisition represents an important milestone for Entravision," added Entravision's Chief Strategy Officer Esteban Lopez Blanco. "This transaction will provide synergies with our more than 300 local and national transmedia sales team members in the U.S., and the Latin America region. It brings huge opportunities as digital ad spend, e-commerce, Internet and smartphone penetration will continue to grow at accelerated rates for many years as compared to the U.S. market. This transaction will accelerate our digital innovation and growth by providing new products and markets while broadening our scale."

Headway is headquartered in Buenos Aires, Argentina and has 152 employees in 18 offices principally located in North and South America. Following the closing of the transaction, Martin Kogan will continue to lead the company as CEO, with Agustin Echavarria Coll continuing to serve as Chief Revenue Officer.

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