NASCAR, SiriusXM Extend Broadcasting Agreement

RADIO ONLINE | Wednesday, March 8, 2017

NASCAR and SiriusXM ink a six-year renewal to extend their broadcasting and marketing agreement through 2022. SiriusXM will continue to deliver 24/7 racing content, plus daily NASCAR talk and interviews with voices across the industry through its SiriusXM NASCAR Radio channel. The extension marks another milestone in the history of collaboration between the two organizations, as 2017 is NASCAR's 16th season on satellite radio. SiriusXM will also retain exclusive category rights to utilize NASCAR branding and trademarks for advertising and promotion.

"We have more than a successful decade of partnership already under our belts with SiriusXM and look forward to continuing our relationship over the next six years," said NASCAR Senior VP/Broadcasting and Production Steve Herbst. "SiriusXM provides robust coverage of both our live events and breaking news, acting as a trusted resource for our sport and helping NASCAR content to reach new, diverse audiences nationwide."

"For the last 15 years we've proudly delivered the excitement of NASCAR to fans nationwide, providing them with a level of coverage unmatched by anyone in audio entertainment, and we are very pleased to continue our relationship for years to come," said SiriusXM Senior VP/Sports Programming Steve Cohen. "NASCAR has always had one of the most loyal fan bases in sports, and it continues to innovate to constantly improve the racing on the track."

The Monster Energy NASCAR Cup Series returns to the track this weekend with the Kobalt 400 at Las Vegas Motor Speedway, live March 12 at 3:30pm.