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iHM/Portland Debuts ''The New 103.7 The Legend''
RADIO ONLINE | Tuesday, March 14, 2017 |
iHeartMedia Portland, OR, debuts "The New "103.7 The Legend" on KFBW-HD3 with the slogan "Portland's Classic Country," effective immediately. 103.7 The Legend's Classic Country formats also airs on FM translator K279BO-FM and includes artists such as Garth Brooks, George Strait, Tim McGraw, Kenny Chesney, Alan Jackson and others.
"We couldn't be happier to find a home for the legends of country in Portland," said Regional Senior VP/Programming Tim Herbster for iHeartMedia's Pacific Northwest Region. "Our community has spoken and told us they have missed the songs and artists that defined their generation. The response thus far on air and online has been: 'Finally!'"
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