Eastlan Opens 2017 with Four More New Markets

RADIO ONLINE | Monday, March 20, 2017

Four new markets will receive their inaugural audience estimates from Eastlan Ratings this Spring. New on the Eastlan map are Beckley WV, Bluefield WV, Cedar City UT and Marion VA. Eastlan service is also returning to Wenatchee WA. "Having Eastlan Ratings measure the Bluefield WV and Marion VA markets is very exciting for us," says Roger Bouldin of Bristol Broadcasting. "Our lead station in the market has a huge footprint that heretofore has only been partially measured."

He continued, "We believe Eastlan data will give us the tool we need to fully monetize the huge coverage area and audience of our stations. We have worked with Eastlan Ratings in our Paducah, Kentucky market for more than a decade and joined them as a subscriber for Charleston, West Virginia stations, too. We are extremely pleased with the quality of their work."

"We are blessed to have the loyal support of strong radio-believers like Bristol Broadcasting," said Eastlan President/CEO Mike Gould. "Radio remains a people business and we are so fortunate to work with great leaders like Roger Bouldin who understand how to use radio to ring the cash register for its advertisers.